Initializing
Walid Medhat
Tech Lead | Full Stack (Laravel, Vue.js) | Building ERP, CRM & Business Systems
Tech Lead at Oia Properties. I ship production CRM and property operations platforms on Vue 3 and Laravel—pipelines, RBAC, maps, payment plans, automation, AI integrations, realtime dashboards, and exports that leadership trusts.
Lead velocity
+28%
Agent SLA
1.4h
About
I translate operational reality into software: who can see what, what happens when a lead cools off, how finance closes the month, and how teams collaborate without chaos.
Experience map
Oia Properties
Abu Dhabi, United Arab Emirates
Full-time · On-site
Property operations, CRM, and internal business systems.
Dr. Nutrition
United Arab Emirates
Full-time · On-site
Web platforms, e-commerce, and operational tooling at scale.
Digital Innovators Dubai
Dubai · Remote
Freelance
Metro Gen Tech
United Arab Emirates
Full-time
4
Flagship sites
5
Campaign landings
CRM
CRM Systems
ERP
ERP Platforms
2025
OIA Awards
OIA
Recognition
Enterprise ERP
ERP architecture is where ambiguity goes to die: chart of accounts, approvals, inventory logic, and cross-department dependencies. I design for change—because your process will evolve the week after launch.
Architecture flight
Service boundaries, domain events, and integration seams designed so new modules land without rewrites.
Uptime posture
Health checks + queues
Data integrity
Migrations w/ rollback
Security model
RBAC + audit trails
Multi-entity ledgers, reconciliations, and controlled period close with exports your auditors actually trust.
Roles, attendance, approvals, and policy-aware workflows that mirror how your org already operates.
State machines for requests, escalations, and SLAs—so operations keep moving when volume spikes.
Ownership maps, activity streams, and collaboration primitives embedded where work happens.
Drill-down KPIs, cohort views, and scheduled reporting with guardrails for sensitive metrics.
Queues, webhooks, and idempotent jobs that connect finance, sales, and operations without brittle scripts.
Real Estate CRM
From first touch to signed agreement: pipelines, listings, maps, payment plans, and AI-assisted triage—wired into Laravel services, Redis-backed queues, and realtime surfaces your agents will actually use in the field.
Pipeline orchestration
Kanban · scoring · assignment rules
Capture
Inbound lead · Website
Score 78
Portal registration
Warm
Qualify
Scoring model v3
AI assist
Agent round-robin
Auto
Close
Offer · Marina 04
Legal
Payment plan draft
Finance
Summaries, next-best actions, and safe drafting on CRM objects.
Geo context for listings, tours, and territory performance.
Structured schedules with approvals and audit-friendly exports.
Lead & agent scoring
Intent + engagement + fit
SLA + conversion + quality
Assign lead automation
Rules + load balancing
Notifications
Multi-channel fan-out
Activities
Comments & mentions
Attachments
Policies & scanning hooks
FullCalendar
Tours & tasks
Approvals
Maker-checker flows
Capability coverage
Flagship websites
Covers are live previews of each domain (cached screenshots). Open the live site for the full experience.
Corporate brand and property discovery for a major UAE real estate group—projects, developers, areas, and lead capture tuned for performance.
International property investment brand site with rich media, structured listings, and campaign-ready landing patterns.
Award-positioned Dubai off-plan experience: search, filters, developer stories, and brochure funnels for projects-dubai.ae.
Full-stack delivery for a leading UAE wellness retailer—fast storefronts, operational integrations, and reliable peak traffic handling.
Landing pages & campaigns
Five live campaign landings below—each tagged with the same front-end stack: semantic HTML, CSS, JavaScript, Bootstrap for responsive layout, and TypeScript where scripts are typed for safer refactors.
Skills & tech stack
Architecture
Backend
Frontend
Databases
Realtime
DevOps
APIs
AI Integrations
UI/UX
Experience / workflow
Stakeholder alignment, scope slicing, and measurable outcomes before a single migration ships.
Service boundaries, data contracts, auth models, and observability hooks that survive scale.
Laravel services, queues, policies, and APIs engineered for clarity and auditability.
Vue/Next experiences with performance budgets, accessibility, and motion that respects users.
Maps, calendars, payments, AI providers, and third-party systems with resilient retries.
Layered tests and staging scenarios that mirror production traffic and permissions.
Query tuning, caching, asset strategy, and real-user monitoring for sustained speed.
Release pipelines, secrets hygiene, and rollback-ready launches with operational runbooks.
What companies need
Even without a wall of logos, the mandate is clear: ship systems that feel inevitable—fast when they should be, careful when they must be.
Software that survives Monday mornings: permissions, exports, retries, and observability baked in—not bolted on.
Clear seams between domain, integrations, and UI so teams can parallelize without stepping on each other.
Metrics that map to revenue and operations—not vanity charts disconnected from reality.
Lead scoring, agent scoring, assignment automation, and lifecycle messaging designed to reduce leakage.
Approvals, audit trails, and maker-checker patterns that keep compliance and velocity aligned.
Echo, Pusher, and cache-aware queries so leadership sees the floor as it is—not five minutes ago.
Contact
If you are scaling a CRM, hardening an ERP module, or designing a realtime operations surface, bring the constraints—I will bring the architecture and execution.
